Luvia.

The project

Luvia is a premium beauty & wellness booking app for the Saudi market, connecting users with top salons, spas, and aesthetic centers. We designed and built the full mobile experience — personalized onboarding, rich shop listings with ratings and offers, and a unique Beauty Goal Tracker that logs treatment progress with photo updates.

Year

2023

Industry

Beauty & Wellness

Scope of work

Mobile app designMobile app development

Timeline

12 weeks
Luvia. — website design
Luvia. — website design detail view

The challenge & solution

Booking a salon in Saudi Arabia meant calls, WhatsApp, or Instagram DMs — no ratings, no history, no way to track results. Luvia had to feel premium yet familiar to local users, support separate men's and women's experiences, and turn one-off bookings into ongoing wellness journeys.

We crafted a dark, elegant UI with location-based salon discovery, bilingual-ready structure, and a Beauty Goal Tracker that turns every visit into measurable progress with photo logs.

Luvia. — gallery image 1
Luvia. — gallery image 2

Results

40+

Screens designed and developed end-to-end

<60s

From salon discovery to confirmed booking

3

Goal types tracked with photo-based progress (hair, skin, weight)

Final thoughts

Luvia turns beauty bookings into relationships. Users don't just book a salon — they track hair growth, skin treatments, and wellness goals in one elegant place, and salons gain loyal, returning clients.

For Matrix Web Digital, it was a lesson in designing for a culture-first market — premium, personal, and local.

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