Framework VIP.
The project
Framework VIP is a multi-tenant SaaS CRM built for automotive dealerships to manage leads, track sales performance, and streamline customer communication. We designed and developed the full platform — role-tailored dashboards from Super Admin to Sales Rep, Kanban lead pipelines, campaign analytics with cost-per-lead, and per-dealership white-label branding.
Year
Industry
Scope of work
Timeline
The challenge & solution
Dealerships were running leads through spreadsheets, generic CRMs, and email threads — with no view of cost-per-lead or rep performance. Framework VIP needed five distinct roles, white-label branding per tenant, and real-time analytics without overwhelming daily users.
We built role-specific dashboards, a Kanban + list lead pipeline with automation rules (auto-tagging, round-robin assignment), and a tenant branding engine that gives every dealership its own identity.
Results
24
Dealership tenants onboarded at launch
18k+
Leads managed per month across the platform
5
Role-tailored dashboards, from Super Admin to Customer
Final thoughts
Framework VIP gives every dealership the feel of custom software without the custom cost. One platform, many brands — and a lead pipeline the whole team can actually see.
For Matrix Web Digital, it reinforced our SaaS rule: design for the daily user, architect for the enterprise.
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